2008 Sponsorship Opportunities

The Rocky Mountain Region's Largest & Most Successful Consumer Show

Simply stated, there is no other consumer show of its kind in the Rocky Mountain West that has achieved the success and notoriety of the Colorado Garden & Home Show. The 48-year old non-profit organization utilizes more floor space, (400,000 square feet), attracts larger audiences (62,500 paid adults), has more exhibitors, (sold out nine months in advance to 650 companies) and invests more in advertising, ($220,000 paid plus $233,000 promotional), dwarfing its next closest competitor. The notoriety and benefit of association of this annual event provides its sponsors with tremendous reach, impact and exposure to reaching and selling to their target customers.

The 2008 Show will be held from February 16 – 24, 2008 at the Colorado Convention Center in the heart of Downtown Denver. It is truly the largest marketplace in the region for those researching and purchasing products and services for the home and yard. Independent economic impact studies have determined that each year, $22 million in incremental commerce is generated from the Show. Sponsors of the blue chip event distinguish themselves from all other exhibitors through product category exclusivity, proprietary naming rights, extensive on site exposure, as well as special promotions and activation activities. These additional quick facts make the case that this consumer show is worthy of sponsorship.

Highly desirable attendee profile (Married; 25-49; $60,000+ HH Income; College-educated; Homeowners)
A 2005 economic impact study conducted by an independent research firm found that more than $22 million in incremental commerce was generated at the Show
An amazing 400,000 square feet of exhibit space
Dramatic $50,000 Entry Garden
14 additional professionally-landscaped gardens up to 3,500 sq. ft. each
Sold-out exhibition space occupied by 650+ exhibitors
Supported by an astounding $450,000 in paid and promotional advertising
Print, TV and Radio promotional partners include The Denver Post, 9NEWS and KYGO
2006 PR generated 12.5 million impressions including nearly three hours of on air television coverage

The People You Want to Reach

The Colorado Garden & Home Show regularly conducts extensive research on its audiences, most recently at the 2006 Show. This information establishes a profile of a highly desirable group with immediate purchasing plans.

Age: The Show is attended primarily by people between the ages of 25 - 49 years of age (51%), one of the most active times of discretionary spending. The next largest group were those between 50-71 years of age (44%); with 2.4% 72 and older; 2.1% 18-24 and less than 1% under the age of 18.

Gender: 58% of attendees are female and 42% are male.

Marital Status: The show is primarily an activity for married couples at 76%. 24% of attendees are single.

Income: Upper income ranges dominate the attendee profile of the Colorado Garden & Home Show. Of those responding, 22.4% reported making over $110,000 and more nearly three quarters, (74%) earn $60,000 or greater annually.

Home Ownership: Approximately 93% are Colorado homeowners the majority of whom have lived in the state for ten or more years (78.1%).

Geographic Draw: Respondents came from a wide variety of geographical locations across the state. Greatest concentrations live in the 7-county metro region (61.1%) consisting of Denver (23.5%), Douglas County/Southern Suburbs (13.1%), Aurora (9.7%). 34.1% live in communities outside the metro Denver area. The Show is truly a Front Range event.

Future purchases: The Colorado Garden & Home Show is a marketing and sales machine. An estimated $22 million in incremental purchases result from the Show. Some of the most active future buying categories (within the next 6-12 months) include:

Category	Respondents	Potential Sales
Landscaping	25.1%	15,813
Home remodeling	14.6%	9,198
Air travel	13.3%	8,379
Vehicle	7.4%	4,662
Major appliance	7.2%	4,536
Windows	6.2%	3,906
Vacation ownership	4.9%	3,087
New Home	4.3%	2,709
Cruise/vacation	3.9%	2,457
Home theatre	3.5%	2,205
Financial Services/Loans	2.5%	1,575

Sponsor Loyalty: Your sponsorship of the Colorado Garden & Home Show matters to the attendees and their affinity translates into future sales. 17.3% report they are much more likely to do business with a sponsor of the Show; 31% are somewhat more likely; and 29.7% report the likelihood to be about the same.

Colorado Garden & Home Show 2008 Sponsorship Levels

Title Sponsorship (1) $80,000

This single, exclusive, top-level sponsor of the Colorado Garden & Home Show will receive universal event-wide exclusive rights including complete above-the-name Presenting recognition, (e.g. "Home Depot presents the Colorado Garden & Home Show") in all event promotional advertising and collateral materials, extensive event signage and hospitality benefits, plus complimentary 20' x 30' premium exhibit space

Presenting Sponsorship (2) $50,000

These top-level secondary sponsors will receive universal marquee billing below-the-name Presenting Sponsor recognition, (e.g. "Home Depot presents the Colorado Garden & Home Show sponsored by GMC") in all event promotional advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus 20' x 20 premium exhibit space and name integration of one of the Show's top assets. Assets from which they may choose include:

Presentation Theater

Associate Sponsorship (4) $30,000

These program or venue level sponsors will receive Associate recognition in all print paid and promotional advertising as well as all collateral materials, most event signage, plus a complimentary 10' x 20' premium exhibit space and name integration of one of the Festival's secondary assets. Assets from which they may choose include:

Entry "Show Central" info booth and three Show Map/Informational Kiosks
"Hot Products Zone" featuring the top innovative products for 2008
Show Shuttle Bus transporting 20,000 attendees from remote parking
Colorado Federation of Garden Clubs Flower Show

Supporting Sponsorship (6) $15,000

These lower-level program or venue level sponsors will receive Supporting recognition in the Show Program and other collateral materials, some event signage, plus a complimentary 10' x 10' premium exhibit space and hospitality benefits, plus name integration of one of the Festival's tertiary assets. Assets from which they may choose include:

Feature Garden of the 2007 Colorado Garden & Home Show
"Kids Attend for Free" ticket promotion
"Free Weekday Return" coupon/promotion
Colorado Federation of Garden Clubs Flower Show

Official Supplier (unlimited) $7,500

These companies would benefit from the official association with the Festival. Status as an Official Supplier will help you to stand out from other exhibitors in your business category. These "Authorized" or "Official Suppliers" will be featured in the Show Program and other collateral materials, some event signage and hospitality benefits. At this level, booth space must be purchased separately.

Thank you for your consideration

We recognize that you receive and review many sponsorship proposals. We appreciate your time and consideration of this opportunity. If you have any questions or require more information or would like a formal presentation, please let us know.

For more information, contact exclusive sponsorship representative:

Bruce L. Erley
President
Creative Strategies Group
11880 Upham Street, Suite F
Broomfield, CO 80020
(303) 469-7500 ext. 108 (303) 438-5613 – Fax
berley@csg-sponsorship.com
www.csg-sponsorship.com